Nordic Approach’s Morten Wennersgaard asks Europe: what the hell is up with your green coffee? Explaining that there’s currently too ¬†much confusion about what it means to find and purchase good quality green coffee, Morten wonders if we’re actually working with the best possible coffee we can. Instead of focusing our objectives on sourcing “specialty” coffee–a term that has now come to mean many confusing things–Morten shares with us why we should instead focus on sourcing purely quality coffee.