Tim Wendelboe comes to the stage for the first time with a talk on how you improve quality across the board, questioning our vocabulary, our equipment, and our concepts and how they relate to the improvement of quality. Instead of focusing on buzz words, concepts, or the brewing equipment, Tim argues that the only way we can actively improve quality on every step of the ladder is to work closely with producers, use standard references, cup incessantly, and improve some of our most basic tools.