Some of you may recognize Adam Neubauer from this year’s WBC in Seattle–the 2015 Czech champion made it into the semi-finals with his presentation highlighting every part of the coffee’s journey. Adam is also head barista of both the beautiful EMA Espresso Bar and Cafe Lounge in Prague–our host city for the first-ever CoLab with Barista Guild of Europe.

Adam’s talk, “Barista As Psychologist”, is an incredibly engaging exploration of how concepts from the field of psychology can be used to improve barista skills as well as customer experience. Covering studies from psychology heavy-weights Lieberman and Seligman as well as those more directly applicable to the coffee industry (Velasco, Jones, King, and Spence), this is a talk you won’t want to miss, particularly if you spend any time behind bar!