Here’s one for you, brew geeks: tucked in among the Cup North talks that tackled service, communication, and innovation, Gordon Howell’s “Challenging the way we brew coffee for the better” is a staunch—dare we say confrontational?—look at how we are currently brewing coffee and why it needs to change.

There have been some mutterings and murmurings about the age of the brewing standards we use around the edges of Tamper Tantrum for quite some time (David Walsh, Mike Strumpf), but this is the first time anyone has tackled it head on for their presentation. We hope Gordon’s thorough approach to examining this subject inspires you to think before you brew!